I love my blog. I love writing articles, researching new topics, and sharing my perspective on subjects that matter to me. SpookyMrsGreen has evolved into the Pagan Housewife brand over the course of several years. It began as an author blog, started on the advice of my book publisher when I launched my debut novel. But it soon became something quite different. It became a parenting blog, a lifestyle blog, a pagan blog. And then I had to think about how to make it work as a small business.
You see, writing and operating a blog takes a lot of hard work and effort. It may look like we just throw up some words, people read the articles, share and comment, and we move on. But in truth, we as writers think very carefully about the content we produce. Especially if writing is our career of choice. We need to earn a living, at the end of the day, and many bloggers have found a way to do this using their talent for writing and networking on social media platforms. Blogger outreach has become quite a key strategy for businesses in recent years, and it continues to grow.
Blogger outreach is something that larger businesses, and indeed smaller ones, have begun to include in their corporate strategy for marketing and sales growth. Think about it: you have a niche product that you want to sell to a lot of people. You find a blog that talks about products like yours, or services similar to yours, and then you approach the blogger and ask them to share it with their audience. You can reach out to a whole new audience that might not have heard about your brand or might only be considering it. If their favourite blogger begins to talk about it, share it, and enthuse about it on social media, then they immediately want to buy into it.
Do you have a blogger outreach strategy? It took me a few years to learn about the idea of turning my blog into a business, and I am still learning. We all make mistakes, and we all must start somewhere. The good news is that you can find all the resources you need if you look for them. My blog began as a means to share my books with the world. Then it morphed into a diary of my adventures in parenting and being pregnant. Now it is my space to share parenting lifestyle, toy and product reviews, pagan lifestyle advice, and mindful living. Those are the important areas of my life now. What are yours, and how can you turn them into a viable small business that enables you to work from home? Think about it. The possibilities are endless, in a connected and socially engaged world with many diverse communities. You can always find your tribe, and your business associates, no matter what specialty your line of work involves.
Catherine is the author of the adult paranormal romance series The Redcliffe Novels and also The Darkness of Love, She has short stories published in YA anthologies, freelance articles on various industry websites, and contributes to her personal blog, and her author blog .