Do you tweet? Do you share posts on Facebook, have a Facebook page, Facebook group, Instagram account, Pinterest, Linked In… the list goes on. How do we effectively use social media as Indie authors?
I cannot answer this question. I am very much using the “learn as you go” technique when it comes to social media. I did an online training course several years ago that taught me about the importance of a mailing list and which platforms were more effective to promote and sell my books. Since then we have experienced the emergence of Instagram as a serious player in the business of selling products. Where I used to spend a lot of time trying to cross-promote other authors on Twitter and Facebook, gradually I realised it was a pointless task. I was wasting my time. I didn’t know what else to do and I don’t have the funds for a comprehensive marketing and advertising plan, so I had to muddle through and experiment.
More recently I am turning to Instagram as a platform to demonstrate my books. I just need to learn how to find my audience and
where to find them. I look at bestselling authors and wonder how the heck they manage to gain hundreds of thousands of dedicated followers that love every single piece of content they post. It is a mystery, known only to the industry specialists.
You see, that is where my problem lies. I am a bloody good writer. I haven’t yet found a large publishing company or a decent agent that likes my books. I was offered a publishing contract many years ago from one of the big publishers, but they charged a large amount of money for the service. I simply couldn’t afford it at the time. The bookselling game comes down to one thing: Money. If you have access to funds, then you can sell millions of books. If you don’t, then you splash around in the shallows and never quite reach that magical island of fame and fortune. I refuse to give up. I may be focusing my work on the lifestyle blog and my reiki business right now, but my novels will always be a part of me. Redcliffe is not finished yet, and neither am I.
What advice can you give to this confused and frustrated author? All comments and personal experiences welcome…
Catherine is the author of the adult paranormal romance series The Redcliffe Novels and also The Darkness of Love, She has short stories published in YA anthologies, freelance articles on various industry websites, and contributes to her personal blog, and her author blog .