Fall in Love With Your Business

ByRasheed Ogunlaru

Rasheed-OgunlaruFalling in love is the secret to survive and thrive.

Falling in love with your product, passions, purpose and the people you serve and work with is the secret to surviving in the tough world business and challenging climate.

Business is often seen as cruel, competitive and cut-throat – and it can be – but at heart it’s about creating products / services we need and building a brand customers love. Knowing this is secret to surviving the stresses and strains and winning customer loyalty.

Whether you’re starting out or looking to take your business to the next level of success, then tapping into your passion and purpose will help you stay energised, inspired and will help you win the hearts, minds and loyalty of customers, suppliers, your team and everyone you meet along the way.

In a world where there are thousands of others who provide the same product and services with the same level of quality and skill – and where customers can change suppliers at the click of a button – it is your passion, heart and the level of care that you put into your business that will make you stand out from the crowd.

 

My Top Tips

  1. Clear vision: use your passion, talents and values to forge a meaningful mission / path
  2. Customer care: smile, delight and involve them – care about them not just their cash
  3. Your Network: tap into your network, become a connector, share advice and information
  4. Build relationships: be visible / valuable in your field: ‘serve don’t sell’: business will come
  5. Be helpful: use your website, social media and interactions to share valuable information
  6. From competitors to comrades: how can you team-up, cross-refer or collaborate and grow?
  7. Team spirit: Got staff, associates or a team? Give thanks, feedback, praise and rewards
  8. Romantic break: It’s not all about work – put in time for loved ones, time out and hobbies too
  9. Love the one within: eat, sleep and rest well, take breaks or you / your business will suffer
  10. Give back/ share the love: Contribute, play your part. Support causes you care about.

 

 

Rasheed Ogunlaru is an acclaimed life, business and corporate coach whose simple ‘become who you are’ approach has helped countless business owners connect with themselves, their businesses and their customers. His background spans over 20 years in coaching, training, media, PR and performance. Rasheed is the business coach partner to the British Library’s Business and IP Centre and business coach mentor to TiE UK. He is a highly sought-after public speaker and regularly appears in the media, including the BBC, The Times and the Guardian.

He is the author of ‘The Gift of Inner Success’ and ‘Soul Trader – Putting the heart back into your business.’ or Amazon

For information about coaching, motivational talks, or to order one of his inspiring books, CDs and MP3s visit his website or email him

Twitter – @RasheedOgunlaru

or call 020 7207 1082

 

 

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