Build Your Business Dreams

Whether you’re starting out or looking to take your business to the next stage, it’s important to get clear, inspired, organized and to take focused action.

Here are my 7 Soul Trader tips for getting ready and set to go forward.

1)  Clarity:

If you don’t know where you’re going you’re unlikely to get there. Write a vision, mission, strategy and action plan – covering finance, marketing and operations and review them regularly.

2)  Customers:

No customers, no business. Research, network, talk, listen and learn what your (potential) customers need / want. Create and fine-tune your products/ services around them. Excel and they’ll re-use/recommend you.

3)  Courage:

Work to and from your strengths and you’ll grow. But also push your comfort zones and try something new too. Be yourself and you’ll stand out. Setbacks will come – accept, learn and adjust. Don’t be afraid to seek help.

4)  Co-operation:

You can’t do it alone. As a small business you can punch beyond your weight by finding like-minded partners and associates. Swap, share, work together, cross-refer to build capacity, skills, sales and clients.

5)  Conversations:

Everything is a conversation – your website, your social media interactions, your meeting pitch. Be clear, crisp, compelling and customer focused and relevant to who you are targeting.

6)  Creativity:

Manage your time and energy. Eat, sleep and rest well or you’ll under perform. Simplify, systemise, get organized and use technology wisely

7)   Compassion:

Take care of yourself, your health, your customers, contacts, suppliers – and friends/ family – and they’ll take care of you.

+ Change:

Everything will change. Accept, anticipate and adjust to change in your industry, business, team and customers. Review your progress regularly. Tweak/ change what’s not working. Get expert help when you’re stuck or need to move up.